Sunday 30th March Weekend Roundup
Top Stories This Week
Spotify Dips Back Into Music Videos
Spotify has launched a beta feature offering full-length music videos in select markets, starting with the UK, Germany, and a few others. The move echoes YouTube’s dominance and Apple’s video features, but it’s framed more like a passive, algorithm-driven experience. The feature is limited for now, and mobile-only—Spotify’s way of saying, “We’re trying, just don’t expect too much yet.”
Apple Music Doubles Down on Classical
Apple Music Classical is quietly becoming the most serious digital home for the genre. This week saw the rollout of new discovery tools and curated “composer journeys,” aimed at demystifying classical for modern listeners. It’s an investment in cultural cachet more than chart domination—but it may work, especially with younger listeners looking for focus-friendly listening alternatives.
Deezer Introduces Fan Pairing AI Tool
Deezer rolled out a new AI tool that matches users with lesser-known artists based on mood and behavior. It’s an effort to surface emerging talent and give artists better data for promotion. A refreshing pivot from the endless stream of “Top 40,” and another sign platforms are getting more creative (and more algorithmic) about discovery.
TikTok Music Expands Across Asia-Pacific
TikTok Music is now live in several Southeast Asian countries and already outperforming YouTube Music in terms of engagement in some markets. With built-in viral potential and direct ties to the main TikTok platform, it's evolving into a formidable competitor—especially in countries where Western services are still gaining a foothold.
Trend Highlights
Music Videos Are Back on the Agenda
Between Spotify’s new feature and Apple’s continued focus on visual content, long-form videos are staging a quiet comeback. Short-form video may rule the moment, but platforms are betting that users want something more immersive—without leaving the app.
AI-Powered Discovery Is Now the Default
From auto-generated DJs to artist-fan matchmaking, AI is no longer a gimmick—it’s the core engine of music discovery. Expect more predictive playlists, more personalization, and more conversations about who (or what) is really curating your taste.
Genre-Specific Features Are Gaining Ground
With Apple’s classical app and regional services like Boomplay targeting hyperlocal genres, platforms are investing in depth over breadth. This could mark a shift away from one-size-fits-all curation toward more meaningful listening experiences.
Emerging Markets Are Driving Strategy
Expansion into Southeast Asia, Africa, and Latin America is top priority for nearly every streaming company right now. These regions are not just growth markets—they’re where many of the next global trends will start.
